If enabled, mParticle will forward users’ Twitter handles to Twitter for this audience. If enabled, and the user’s e-mail address is available, the SHA-256 hash of that e-mail address will be added to the audience ” (email)” Your Twitter advertising-enabled account ID MParticle deletes the downstream audience when you delete an audience from mParticle. MParticle sends these IDs as a SHA-256 hash.
From your audience’s Connect page, add Twitter as an output and select the configuration you created.Log into Twitter from the popup, select your advertising account and click Save.From Setup > Outputs Add a new Twitter Audience Configuration.Add the Twitter Audience integration to your setup from the Directory.
It is possible to view audience status in the Ads UI via “Audience Manager” dashboard. Select the Edit icon in the lower right of the screen, then the three dot 'overflow' menu in the. Timing - Real Time Audiences are activated for targeting in near real time, however please note that the true estimate for the audience size may still take up to 60 hours. Select and open the document you want to edit.The account you login with will need a permission level of Account Administrator to connect an affiliated Ad Account. The integration activation process in Audience Manager will prompt you to log into your Twitter account, and once authorized, mParticle will automatically retrieve the credentials that it needs to forward audiences to Twitter. In order to enable audience forwarding to Twitter, you will need the account credentials for a Twitter account that is linked to your app’s Twitter Ads account. Once the integration is activated and your audience is pushed to Twitter, you can then target Promoted Tweets to your Tailored Audiences for engagement, cross-promotion, exclusion targeting or monetization use cases. MParticle’s Twitter Tailored Audience integration enables app owners to push audiences created in Audience Manager to Twitter.
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